2001
About Us
Joe Scollo trained at the Vidal Sassoon Academy in London and spent 6 years in the British capital's most exclusive salons, developing a style that blends English precision with Italian flair. In 1988 he returned to Florence as training manager of the Armonia Hair Academy. There he met Andrea Ginanneschi — a student who became a teacher at the same Academy, now a technical consultant for a major Italian cosmetics brand — and Francesco Nanni, specialized in hairstyling technique. In 2001 the three founded Hairforce at via Ghibellina 74/R, in the heart of Florence, just steps from Piazza Santa Croce.
Today Hairforce is a 360-degree beauty concept store for men and women: cutting, coloring, keratin treatments, extensions, and make-up. With shiatsu massage chairs, iPads, free WiFi, and complimentary coffee. A sensory experience of technique, precision, and atmosphere — open Monday through Saturday, when everyone else is closed.
Our Services
From custom cuts to advanced treatments. Discover everything we can do for you.
What We Do
Before & After
The art of transformation. Slide to see the result.
Price List
Indicative prices. Contact us for a personalized quote.
STYLING
TECHNICAL (starting from)
TREATMENTS
STYLING & FINISH
BEAUTY SERVICES IN-SALON
Coffee offered by the salon ☺︎
Weddings
Hair, makeup and wellness for your most important day. A bespoke look, no standard packages.
Discover moreGift an Experience
A vintage-style gift voucher to surprise someone you love with a moment of pure relaxation.
Buy VoucherOur Team
A team of professionals, one passion: enhancing your beauty.
Joe Scollo
Vidal Sassoon Academy, London
6 years in London salons, then training manager at Armonia Hair Academy. British style, international energy, an eye for trends.
Andrea Ginanneschi
Armonia Hair Academy, since 1998
Teacher and technical consultant for Italian cosmetic brands. Technical precision combined with an artistic vision of the craft.
Francesco Nanni
Co-Founder
Trained at Armonia Hair Academy, helped found Hairforce in 2001. His creative spirit remains part of the salon's DNA.
Nunzia
Stylist
Experience and skill at the client's service. Specialized in women's cut and color.
Cleofe
Stylist
Precision and creativity for custom hairstyles. A personal touch in every blow-dry.
Yaneisis
Stylist
Energy and passion for the craft. From hair care to special occasion makeup.
Joe Scollo
Vidal Sassoon Academy, London
6 years in London salons, then training manager at Armonia Hair Academy. British style, international energy, an eye for trends.
Andrea Ginanneschi
Armonia Hair Academy, since 1998
Teacher and technical consultant for Italian cosmetic brands. Technical precision combined with an artistic vision of the craft.
Francesco Nanni
Co-Founder
Trained at Armonia Hair Academy, helped found Hairforce in 2001. His creative spirit remains part of the salon's DNA.
Nunzia
Stylist
Experience and skill at the client's service. Specialized in women's cut and color.
Cleofe
Stylist
Precision and creativity for custom hairstyles. A personal touch in every blow-dry.
Yaneisis
Stylist
Energy and passion for the craft. From hair care to special occasion makeup.
Where We Are
The Salon
Via Ghibellina 74/r, 50122 Florence
055 241736
Our salon in Via Ghibellina 74/R, Florence
FAQ
How do I book?+
Call +39 055 241736, message us on WhatsApp, or use the Book Online button.
Where are you?+
Via Ghibellina 74/R, 50122 Florence, steps from Piazza Santa Croce.
Opening hours?+
Mon 11-22, Tue-Thu 10-19, Fri-Sat 9-19. Closed Sundays.
Professional products?+
Yes. Olaplex, Kevin Murphy, Davines, Oway, and ghd. Check our Boutique.