Il Giornale
Stories, trends, and tales from the Hairforce world.
Joe, il parrucchiere degli "Hair Bond"
During the 2020 lockdown, Joe Scollo launched an initiative that went viral in Florence: «Hair Bonds», discounted vouchers for future haircuts sold in advance. An idea born in Via Ghibellina that kept the salon alive and clients connected. Joe shares how the Vidal Sassoon Academy mindset — resilience, creativity, precision — guided him through one of the toughest moments for the industry. The full article on Storie di Firenze recounts those months and reveals the human side of hairdressing.
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Joe Scollo on Controradio: solidarity and hair
Joe Scollo on Controradio, Florence's historic radio station. This interview explores solidarity, the deep bond between Hairforce and the Santa Croce neighborhood, and how a hair salon can become a community landmark. Joe shares stories, longtime clients, and his philosophy: not just technique, but listening, presence, humanity. An intimate portrait of a craftsman who made Via Ghibellina his home.
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"Un diavolo per capello"
The first Italian 'tricoeditorial' experiment: a book blending hair, art, and charity. Curated by Osvaldo Sabato with cover art by master illustrator Sergio Staino and drawings by Giovanni Ragusa, the volume features exceptional contributors: actor Alessandro Haber, Michelin-starred chef Pino Cuttaia, and other friends of Joe. A project born within the walls of Hairforce in Via Ghibellina that brought together Florence's cultural scene and beyond. All proceeds were donated to Fondazione Tommasino Bacciotti.